طراحی مدل شکل­گیری نگرش و تمایل مردم در استفاده از خودروهای برقی با توجه به نقش حمل­و­نقل پایدار در استان مازندران

نوع مقاله : علمی - پژوهشی

نویسندگان
دانشکده فنی کاسپین، دانشکدگان فنی، دانشگاه تهران، تهران، ایران
چکیده
هدف اصلی تحقیق حاضر طراحی مدل شکل‌گیری نگرش و تمایل مردم در استفاده از خودروهای برقی با توجه به نقش حمل‌ونقل پایدار در استان مازندران می­ باشد. تحقیق از نوع کاربردی بوده و در دسته تحقیقات آمیخته قرار می­ گیرد. در بخش کیفی تحقیق از روش تحلیل مضمون برای طراحی مدل تحقیق استفاده شده است که داده­ های آن از طریق مطالعات کتابخانه­ ای و مصاحبه با خبرگان گردآوری شده است. جامعه آماری این بخش کلیه خبرگان حوزه انرژی و خودروسازی بودند که تعداد آن­ها 17 نفر بوده و با روش گلوله برفی انتخاب شدند. در بخش کمی تحقیق از روش ISM برای سطح بندی متغیرهای تحقیق و از روش IPA برای تحلیل وضع موجود و اولویت ­بندی عوامل استفاده شده است. نتایج نشان داد که در مجموع 5 مضمون فراگیر در مدل تحقیق وجود دارد که عبارتند از: سبک زندگی و رفتار مصرف‌کننده، پویایی بازار و رقابت صنعتی، پذیرش اجتماعی و پایداری زیست‌محیطی، سیاست‌گذاری، اقتصاد و مشوق‌های مالی، تحول فناورانه، نوآورانه و زیرساخت‌های انرژی. سبک زندگی و رفتار مصرف­کننده در بالاترین اولویت و تأثیرپذیری قرار گرفته و تحول فناورانه، نوآورانه و زیرساخت‌های انرژی در پایین­ ترین اولویت و سطح اثرگذار قرار گرفته است.
کلیدواژه‌ها
موضوعات

عنوان مقاله English

Designing a Model for the Formation of Public Attitude and Intention to Use Electric Vehicles Considering the Role of Sustainable Transportation in Mazandaran Province

نویسندگان English

Meysam Maasoomi Kordkheyli
Seyyed Omid Hasanpour Jasri
Caspian Faculty of Engineering, College of Engineering, University of Tehran
چکیده English

The main objective of the present research is to design a model for the formation of public attitude and intention to use electric vehicles (EVs), considering the role of sustainable transportation in Mazandaran Province. The research is applied in nature and employs a mixed-methods approach. In the qualitative phase, the Thematic Analysis method was used to design the research model, with data gathered through library studies and interviews with experts. The statistical population for this phase consisted of 17 experts in the fields of energy and automotive industry, selected using the snowball sampling method. In the quantitative phase, the Interpretive Structural Modeling (ISM) method was employed for leveling the research variables, and the Importance-Performance Analysis (IPA) method was used for analyzing the current situation and prioritizing the factors. The results indicated the presence of five comprehensive themes in the research model, which are: Consumer Lifestyle and Behavior, Market Dynamics and Industrial Competition, Social Acceptance and Environmental Sustainability, Policy-Making, Economics, and Financial Incentives, and Technological, Innovative Transformation, and Energy Infrastructure. Consumer Lifestyle and Behavior was identified as the theme with the highest priority and dependence (most impacted), while Technological, Innovative Transformation, and Energy Infrastructure was placed at the lowest priority and influence level (most influencing/driver).

کلیدواژه‌ها English

Mazandaran Province
Sustainable Transportation
Electric Vehicle
Public Attitude and Intention
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دوره 17، شماره 2 - شماره پیاپی 67
زمستان 1404
صفحه 5417-5442

  • تاریخ دریافت 15 خرداد 1404
  • تاریخ بازنگری 21 شهریور 1404
  • تاریخ پذیرش 26 مهر 1404