Examining the Implications of Behavioral Economics on the Increase in the Share of Public Transportation while Gasoline Price Changing

Document Type : Scientific - Research

Authors
Teymoor Mohammadi 1
Ali Faridzad 2
Abdorasoul Ghasemi 2
Mohammad Javad Nazarzadeh 3
1 Professor, Department of Theoretical Economics, School Economics, Allameh Tabatabai University, Tehran, Iran
2 Associate Professor, Department of Energy Economics, School Economics, Allameh Tabatabai University, Tehran, Iran
3 PH.D Candidate, Department of Energy Economics, School Economics, Allameh Tabatabai University, Tehran, Iran
10.22119/jte.2024.440309.2696
Abstract
In this paper, the effect of behavioral economics policy tools on increasing the share of public transportation in the conditions of increasing gasoline prices has been investigated. For this issue, the MINDSPACE conceptual model, one of the common models for behavioral economics policymaking, has been used. In this regard, out of the nine tools recommended by this framework, three tools "Incentives", "Messenger" and a combined tool "Norms" and "Ego" were selected in consultation with experts. The stated preference method and questionnaire were used to investigate the effect of these tools. Also, the optimal questionnaire was prepared using the Taguchi method and Minitab software, and then the data was modeled with the logit model and in the NLogit software. Based on Cochran's formula, 384 people from Tehran using personal transportation were selected as a sample, 420 questionnaires were distributed in January 1402, and 403 questionnaires were found to be acceptable. According to the results obtained from the logit model, the combined tool of "Norms" and "Ego" had the greatest effect on changing the behavior of passengers in determining the mode of transportation, and the "Messenger" tool had no noticeable effect in this regard.

Keywords

Subjects

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Quarterly Journal of Transportation Engineering
Volume 16, Issue 3 - Serial Number 64
Winter 2025
Pages 4667-4683

  • Receive Date 30 January 2024
  • Revise Date 05 March 2024
  • Accept Date 05 March 2024