The Effective Factors on the Choice of the Shopping Trip or Online Shopping Case of Digital Devices

Document Type : Research Paper

Authors

Institute for Management and Planning Studies

Abstract

Researches show that online services change the transportation system status by changing people's travel behavior. Shopping as one of the main trip purposes is the subject of many studies and increasing online shopping in today's world made the study of the side effects of emerging option a new subject of interest. According to usual trips related to shopping, i.e. search trips and actual buying trips, the present study tries to identify the effective factors on online search and online shopping of digital goods in Tehran and studied the effects of socio-economic variables, internet usage, type and price of purchased digital goods, and trips information on the utility of adopting online search and online shopping. Also the effect of three attributes of price discount, delivery cost and delivery time of the goods on the choice of online search and shopping was investigated. A 324-record database gathered online was used. Final models for both online search and for online shopping were binary logit. The results show that some socio-economic characteristics besides some online sale options are effective in choosing both online search and shopping. It is also revealed that some factors like the household's car number, price discount and the family income in the range of 2 to 5 million tomans per month, simultaneously affect the choice of searching and shopping online/ in-person positively. On the other hand, both delivery cost and delivery time of the goods have negative effects on online search and online shopping.

Keywords

References

- ادریسی، ع. گنجی­پور، ه و متشرعی، ا.، (1395). "توصیف و بررسی آماری داده­های حاصل از سفر با هدف خرید مطالعه موردی: شهر تهران و حومه"، شانزدهمین کنفرانس بین­المللی مهندسی حمل­ونقل و ترافیک، اسفند ماه، تهران.
- ادریسی، ع. گنجی­پور، ه و متشرعی، ا.، (1395). "بررسی تاثیر جستجو و خرید اینترنتی کالاها بر تقاضای تولید سفر خرید مطالعه موردی: شهر تهران و حومه"، شانزدهمین کنفرانس بین­المللی مهندسی حمل­ونقل و ترافیک، اسفند ماه، تهران.
- رضایی گازخانی، ح. (1395). "تاثیر ویژگی­های محیطی فروشگاه­های الکترونیکی و عوامل شخصیتی مشتریان بر رفتار خرید ناگهانی آنلاین". پایان­نامه کارشناسی ارشد، دانشگاه علامه طباطبایی - دانشکده مدیریت و حسابداری، تهران.
- فعله­گری, س. و ذکی پور، م.، (1397). "عوامل موثر بر تصمیم­گیری خرید آنلاین دانشجویان (مطالعه موردی: دانشگاه رازی کرمانشاه)"، نخستین همایش ملی حسابداری و مدیریت، نطنز، دانشگاه آزاد اسلامی واحد نطنز.
-  ممدوحی، ا.ر، سیدابریشمی، ا و حسینی، س. (1395)         " مدل­سازی مدت زمان فعالیت خرید با استفاده از مدل­های مدت: غیرپارامتری- پارامتری، نمونه موردی شهر قزوین"، مجله مهندسی حمل ونقل، شماره اول، پاییز ، ص. 141-154.
-  Bringula, R. P., (2016). “Reasons for Non-Engagement in Online Shopping: Evidence from the Philippines”, International Journal of E-Business Research (IJEBR), Vol. 12, No. 2, pp. 17-30.
-  Bucchioni, P., Liu, X. and Weidenhamer, D. (2015). Retail E-commerce sales. US Census Bureau of the Department of Commerce.
-  Cao, X., Xu, Z. and Douma, F., (2012). “The Interactions between E-shopping and Traditional In-store Shopping: An Application of Structural Equations Model”, Transportation, Vol. 39, No. 5, pp. 957–974.
-  Dutta, C. B. and Das, D. K. (2017). “What Drives Consumers' Online Information Search behavior? Evidence from England”, Journal of Retailing and Consumer Services, Vol. 35, pp. 36-45.
-  Farag, S., Krizek, K. J. and Dijst, M. (2006). “E‐shopping and Its Relationship with In‐store Shopping: Empirical Evidence from the Netherlands and the USA”, Transport Reviews, Vol. 26, No. 1, pp. 43-61.
-  Farag, S., Schwanen, T., Dijst, M., and Faber, J.) 2007(. “Shopping Online and/or In-store? A Structural Equation Model of the Relationships between E-shopping and In-store Shopping”, Transportation Research Part A: Policy and Practice, Vol. 41, No. 2, pp. 125-141.
-  Ferrell, C. (2005). “Home-based Teleshopping and Shopping Travel: Where Do People Find the Time?”, Transportation Research Record: Journal of the Transportation Research Board, Vol. 1926, pp. 212-223.
-  Gillenson, M. L. and Sherrell, D. L. (2002). “Enticing Online Consumers: An Extended Technology Acceptance Perspective”, Information & Management, Vol. 39, No. 8, pp. 705-719.
-  Hensher, D. A., Rose, J. M. and Greene, W. H. (2005). "Applied Choice Analysis: A Primer", Cambridge: Cambridge University Press.
-  Hsiao, M. H. (2009). “Shopping Mode Choice: Physical Store Shopping Versus E-shopping”, Transportation Research Part E: Logistics and Transportation Review, Vol. 45, No. 1, pp. 86-95.
-  Office for National Statistics (ONS) (2015). Retail sales 2014.
-  Schmid, B., Schmutz, S., and Axhausen, K. W. (2016). “Exploring the Choice between In-store and Online Shopping”, 23rd EIRASS conference on Recent Advances in Retailing and Service Strategies, Edinburgh.
-  Sobel, K. L.) 1980(. “Travel Demand Forecasting by Using the Nested Multinomial Logit Model”, Transportation Research Record: Journal of the Transportation Research Board, Vol. 775, pp. 48-55.
-  Suel E. and Polak, J. W. (2018). “Incorporating Online Shopping into Travel Demand Modelling: Challenges, Progress, and Opportunities”, Transport Reviews, Vol. 38, No. 5, pp. 576-601.
-  Tacken, M. H. H. K. (1990). “Effects of Teleshopping on the Use of Time and Space”. Transportation Research Record, Vol. 1285, No. 1990, pp. 89-91.
-  Tonn, B. E., and Hemrick, A. (2004). “Impacts of the Use of E-mail and the Internet on Personal Trip-making Behavior”, Social Science Computer Review, Vol. 22, No. 2, pp. 270-280.
-  Train. K.E. (2009). “Discrete Choice Methods with Simulation”, 2nd. Edition, Published in the United States of America by Cambridge University Press.
-  Van der Heijden, H., Verhagen, T. and Creemers, M. (2003). “Understanding Online Purchase Intentions: Contributions from Technology and Trust Perspectives”. European Journal of Information Systems, Vol. 12, No. 1, pp. 41-48.

Files

History

  • Receive Date: 15 June 2019
  • Revise Date: 27 January 2020
  • Accept Date: 28 January 2020

Share

How to cite

Statistics