نوع مقاله : علمی - پژوهشی
نویسندگان
دانشگاه علامه طباطبایی
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
In this paper, the effect of behavioral economics policy tools on increasing the share of public transportation in the conditions of increasing gasoline prices has been investigated. For this issue, the MINDSPACE conceptual model, one of the common models for behavioral economics policymaking, has been used. In this regard, out of the nine tools recommended by this framework, three tools "Incentives", "Messenger" and a combined tool "Norms" and "Ego" were selected in consultation with experts. The stated preference method and questionnaire were used to investigate the effect of these tools. Also, the optimal questionnaire was prepared using the Taguchi method and Minitab software, and then the data was modeled with the logit model and in the NLogit software. Based on Cochran's formula, 384 people from Tehran using personal transportation were selected as a sample, 420 questionnaires were distributed in January 1402, and 403 questionnaires were found to be acceptable. According to the results obtained from the logit model, the combined tool of "Norms" and "Ego" had the greatest effect on changing the behavior of passengers in determining the mode of transportation, and the "Messenger" tool had no noticeable effect in this regard.
کلیدواژهها [English]
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