A Comparative Study of Transportation Systems and the Provision of Strategies for Tourism-Oriented Transport

The primary objective of this research is to conduct a comparative analysis of transportation systems and to develop strategies for specialized tourism transportation, employing the Meta-SWOT technique. A case study of the metropolitan areas of Mashhad, Tous, and Binālūd was conducted. Given that tourism is a vital component of sustainable development and a significant opportunity for cultural, economic, and social advancement in cities, transportation plays a pivotal role in attracting tourists and providing them with services.
In this research, the resources of each mode of transportation in Mashhad were initially evaluated, and their specific objectives were identified and prioritized. Subsequently, the influential and key factors for the success of the project were identified, and weights were assigned to them based on the research findings. Furthermore, various modes of transportation were identified as competitors, and a competitive map was drawn among them.
The findings indicate that private cars and taxis, with the highest scores, are the most significant competitors to the specialized tourism transportation system in Mashhad. Subsequently, a PESTEL analysis was conducted to identify factors that cannot be directly controlled. According to the findings, environmental factors related to social welfare, economy, and private sector participation have a significant impact on the project's success. Finally, optimal strategies for implementing a specialized tourism transportation plan were extracted, focusing primarily on strategic alignment with tourist attractions, social welfare, and economic considerations.